Dreyfus & associés Named Trademark Law Firm of the Year in France 2026

August 10, 2026

•

5 min read

Share this post

Dreyfus & associés has been named Trademark Law Firm of the Year in France at the Global 100 Awards 2026, recognising a practice built to protect brands end to end—strategically, proactively and with the kind of day-to-day precision that modern trademark owners require. In a market where brand value can be made or broken in a single product launch, marketplace listing or domain dispute, the firm’s work reflects one clear idea: trademark protection is not a formality. It is a business asset that deserves the same level of planning, investment and innovation as any growth strategy.

End-to-end trademark protection—designed for the real world

Dreyfus & associés positions trademark law as an operational function that supports commercial momentum. The firm supports brand owners from early-stage clearance and filing to prosecution, portfolio management and dispute resolution. That lifecycle perspective matters because the risks faced by trademark owners have multiplied: e-commerce scale, cross-border expansion, rapid product cycles, and the always-on nature of online infringement.

Against that backdrop, the firm’s approach is built around practical outcomes—protecting distinctiveness, maintaining enforceable rights and helping businesses take decisive action when challenges arise.

Core services for brand owners and counsel

Trademark filing and prosecution to secure strong, enforceable protection.
Worldwide portfolio management aligned with business priorities and expansion plans.
Anti-counterfeiting and litigation to address infringement and protect market position.
Online brand protection, including domain name strategy and enforcement.
Support for packaging and e-commerce considerations where brand presentation and confusion risks are high.
IP audits, valuation and strategy to treat IP as an asset that can be measured and leveraged.

This breadth is particularly relevant for companies operating across multiple channels—where a trademark issue might start on a marketplace, escalate through social media advertising, and end in formal proceedings if not contained early.

A technology-driven practice with a personalised core

One of the most distinctive aspects of Dreyfus & associés is its blend of elite trademark expertise with a strong technology mindset. The firm highlights a proprietary client platform, IPweb®, developed to support visibility and coordination across brand portfolios. For in-house counsel and decision-makers, platforms like this can reduce friction in day-to-day IP management, allowing teams to monitor progress, access key information and keep matters moving—especially when multiple jurisdictions and timelines are involved.

Crucially, technology is positioned as an enabler rather than a replacement for legal judgment. The firm’s message is that every strategy remains tailored to the client—a point that resonates with businesses navigating complex brand architectures, co-branding projects or high-stakes enforcement decisions.

International reach with local clarity

Trademark protection is inherently international, even for companies that start local. A product can go global overnight through online sales channels, distributors and user-generated content. Dreyfus & associés cites a network of 250+ correspondents across 90+ countries, supporting cross-border coordination and consistent brand standards.

This type of reach is not only about filing abroad. It’s about building enforceability across jurisdictions, understanding local procedural realities and ensuring that enforcement decisions—whether against counterfeiters, lookalike brands or bad-faith registrations—are taken with speed and confidence.

Strategic support for innovators—from start-ups to multinationals

The firm’s ideal audience spans global corporations, growth-stage companies and founders building new categories. That range is reflected in the way Dreyfus & associés frames its service model: sophisticated enough for major portfolios, but accessible and structured for businesses that need to move quickly.

For early-stage companies, the firm references a dedicated offering, “Pack Start-Up”, aimed at helping new ventures secure the right foundations from the outset. In a competitive start-up environment, getting trademark strategy right early can help prevent rebranding costs, investor concerns and future disputes—while also enabling smoother international expansion.

Recognition that reflects consistency and depth

The Global 100 award adds to a track record of recognition highlighted by the firm, including rankings and mentions by WTR 1000, The Legal 500, IP STARS and Décideurs. The firm also notes that Nathalie Dreyfus was named Trade Mark Star by IP STARS, reinforcing the practice’s leadership credentials.

Beyond external recognition, Dreyfus & associés emphasises operational scale, citing 9,000+ IP files. For prospective clients, this speaks to repeatable processes, accumulated sector experience and the ability to manage complex workflows without losing the human touch that high-stakes brand decisions require.

Protecting brands where infringement now happens: online and emerging technologies

Trademark enforcement today increasingly plays out online—on marketplaces, social platforms and across a fast-evolving ecosystem of digital assets. Dreyfus & associés points to early leadership in areas including domain names and fast-moving topics such as blockchain, NFTs, Web 3.0 and AI.

For brand owners, this matters because infringement patterns change with technology. The questions that legal teams face are often practical and urgent: How do we protect the brand name across domains? How do we respond to impersonation or unauthorised use online? What enforcement options exist when value is tied to digital communities and new channels? A firm that actively engages with these issues is better placed to craft strategies that stay ahead of the problem—not simply react to it.

A partner-of-choice mindset: making IP a driver of value

The key takeaway from this Global 100 recognition is not only that Dreyfus & associés handles trademark work at the highest level—it is that the firm frames trademark protection as a growth tool. A well-run trademark strategy supports pricing power, market credibility, licensing opportunities and long-term brand equity. When enforcement is required, clear guidance and decisive action can also protect consumer trust and maintain competitive distance.

In short, Dreyfus & associés presents a modern model of trademark counsel: technology-enabled, internationally coordinated and deeply personalised. For brand owners and legal departments navigating expansion, enforcement and constant digital exposure, that combination can convert uncertainty into confidence—exactly what the best trademark strategies are built to deliver.