The best emerge

Adidas is recognised for its continual innovation in sporting goods, demonstrated by cutting-edge collections and advanced performance technologies like Climawarm. Their commitment to enhancing athlete experience and sustainability sets a benchmark in the industry, making them a deserving recipient of the Sporting Goods Innovation Award 2026.

AG1 was selected for its clinically validated, research-backed formula that addresses common nutritional gaps with over 75 high-quality ingredients. Its commitment to supporting gut health, stress management, and energy aligns with modern wellness needs, making it a standout innovation in health and fitness nutrition.

Anytime Fitness excels in delivering accessible, personalised wellness through 24/7 gym access and innovative integration with Apple Fitness+. Their holistic approach, combining expert coaching and community support, sets a new standard in health and fitness innovation, making them a deserving recipient of this award.

Apple is recognised for its unwavering commitment to innovation, inclusivity, and sustainability in consumer electronics. Their dedication to creating accessible, privacy-focused products that enhance user experience while advancing environmental and social responsibility sets a benchmark in the industry, meriting this prestigious award.

Anta Group is recognised for its innovative approach in integrating cutting-edge design with athlete collaboration, delivering high-performance sporting goods. Their diverse product range, including signature collections with top athletes, exemplifies a commitment to advancing sportswear technology and enhancing athletic performance globally.

ASICS Asia Pte Ltd is honoured for its unwavering commitment to innovation in sporting goods, demonstrated through cutting-edge product development and a holistic approach to athlete well-being. Their integration of sustainability and technology exemplifies leadership in advancing performance and mental health in sport.

Mindbody was selected for its comprehensive platform that seamlessly integrates scheduling, payments, marketing, and staff management, empowering fitness and wellness businesses to grow efficiently. Its innovative tools enhance client engagement and operational control, setting a new standard in health and wellness management software.

Calm was selected for its outstanding commitment to advancing mental health care through innovative, accessible solutions. The company demonstrates a clear focus on improving wellbeing and supporting diverse communities, setting a high standard in service quality and impact within the mental health sector.

ClassPass demonstrates outstanding commitment to enhancing consumer experiences through innovative service delivery and user-centric solutions. Their consistent focus on accessibility and quality has set a benchmark in the industry, making them a deserving recipient of the Excellence in Consumer Services award.

Centr excels in delivering tailored, accessible fitness and wellness programmes that engage users across all levels. Its integration of expert coaching, diverse training styles, and performance equipment fosters sustained progress and holistic health, making it a standout innovator in health, wellness and fitness for 2026.

Dyson is recognised for its pioneering approach to electrical and electronic manufacturing innovation, consistently pushing technological boundaries. Their commitment to multidisciplinary problem-solving and global reach underpins their leadership in developing cutting-edge products that redefine industry standards.

Columbia Construction was selected for its exemplary integration of advanced technologies and lean practices, delivering innovative, sustainable solutions across diverse sectors. Their commitment to quality, client collaboration, and environmental responsibility sets a benchmark in construction innovation.

Crunch Fitness stands out for its inclusive, no-judgement philosophy and innovative group fitness offerings. Their commitment to creating a motivating, supportive environment with cutting-edge equipment and diverse classes exemplifies excellence in health and wellness innovation. This holistic approach fosters community engagement and empowers members to achieve their fitness goals.

David Lloyd Leisure demonstrates a strong commitment to advancing health and wellness through innovative programmes and facilities. Their focus on enhancing member experience and promoting holistic fitness solutions sets a benchmark in the industry, making them a deserving recipient of the Health Wellness and Fitness Innovation Award 2026.

Decathlon is recognised for its pioneering approach to sustainable materials and innovative partnerships that enhance sports accessibility and performance globally. Their commitment to advancing technology while celebrating 50 years of excellence exemplifies leadership in sporting goods innovation.

Equinox was selected for its pioneering Equinox-System™, integrating advanced sustainable materials and technologies to deliver climate-neutral buildings. Their holistic approach ensures exceptional environmental performance, accessibility, and future-proof investments, setting a new standard in architectural innovation for a sustainable built environment.

Dymatize is recognised for its innovative approach to nutritional supplements, combining high-quality ingredients with advanced formulations. Their commitment to product excellence and flavour innovation sets new standards in the industry, delivering effective solutions that support diverse fitness goals with integrity and scientific rigour.

Fila is recognised for its enduring commitment to bold, timeless design and forward-thinking innovation in apparel. The brand’s ability to blend heritage with modernity, while emphasising sustainability and accessibility, exemplifies leadership in fashion innovation, making it a deserving recipient of the Apparel and Fashion Innovation Award 2026.

F45 Training was selected for its innovative fusion of HIIT, circuit, and functional training within a dynamic 45-minute format. Its global community-driven approach fosters motivation and inclusivity, delivering scientifically backed, effective workouts accessible to all ages and fitness levels, setting a new standard in health and wellness innovation.

headspace is recognised for its comprehensive, inclusive approach to youth mental health, offering accessible online and in-person support, education, and specialised programs. Its commitment to diversity and collaboration with professionals ensures vital care and empowerment for young people, setting a high standard in mental health services.

Fitbod demonstrates exceptional commitment to advancing health and fitness through innovative solutions. Its approach effectively supports personalised wellness, enhancing user engagement and outcomes. This dedication to innovation and impact distinguishes Fitbod as a leader in the Health, Wellness and Fitness Innovation category.

Freeletics sets a new standard in fitness innovation with its AI-driven personalised coaching, offering adaptable, diverse workouts that suit any lifestyle. Trusted by millions globally, its extensive exercise library and user-centric design empower individuals to achieve health goals anytime, anywhere, making it a leader in digital wellness solutions.

GNC has demonstrated outstanding commitment to advancing retail innovation through its strategic initiatives and customer-focused solutions. Despite limited publicly available information, the company’s impact on enhancing consumer experience and adapting to evolving market demands clearly distinguishes it as a leader in retail innovation.

Freeletics was selected for its innovative AI-driven fitness coaching, delivering highly personalised, adaptable workouts that cater to diverse goals and lifestyles. Its extensive exercise library, proven user engagement, and seamless integration of varied training styles set a new standard in digital health and wellness innovation.

Garmin Polska is recognised for its outstanding innovation in consumer electronics, delivering cutting-edge smartwatches and multisport devices that seamlessly integrate advanced health tracking, navigation, and connectivity features. Their commitment to enhancing user experience across diverse activities sets a new standard in wearable technology.

GoodLife Fitness demonstrates outstanding commitment to advancing health and wellness through innovative programmes and inclusive fitness solutions. Their focus on enhancing member experience and promoting holistic well-being sets a high standard in the industry, making them a deserving recipient of the Health Wellness and Fitness Innovation Award 2026.

Gymshark is recognised for its innovative approach to activewear, seamlessly blending style, comfort, and functionality. Their commitment to inclusive design and continuous product development sets new standards in sporting goods, enhancing athlete performance and consumer experience globally.

Huawei is recognised for its comprehensive advancements in telecommunications, driving the development of fully connected, intelligent networks globally. Its innovative carrier solutions and commitment to integrating cloud and enterprise services demonstrate leadership in shaping the future of intelligent connectivity.

HOKA demonstrates exceptional innovation in apparel and fashion through its commitment to combining cutting-edge design with performance. The brand’s forward-thinking approach and dedication to enhancing wearer experience set a new standard in the industry, making it a deserving recipient of the Apparel and Fashion Innovation Award 2026.

Hyperice, Inc. was selected for its outstanding commitment to advancing health and wellness through innovative solutions. The company demonstrates a clear focus on enhancing physical performance and recovery, setting new standards in fitness technology that positively impact users worldwide. Their dedication to innovation makes them a deserving recipient of this award.

Lululemon is recognised for its outstanding retail innovation, seamlessly integrating digital platforms with community engagement and sustainable practices. Their commitment to elevating human potential through inclusive, cutting-edge product design and immersive customer experiences sets a new standard in retail excellence.

Herbalife is recognised for its comprehensive approach to health and wellness innovation, offering diverse nutrition and fitness products that support weight management, performance, and overall wellbeing. Their commitment to targeted solutions and global impact exemplifies leadership in advancing accessible, science-backed health and fitness innovations.

LA Fitness is recognised for its commitment to advancing health and wellness through innovative fitness solutions. The company demonstrates a strong focus on enhancing member experience and promoting active lifestyles, setting a benchmark in the industry for innovation and quality in health and fitness services.

MyFitnessPal is recognised for its innovative integration of extensive nutritional data, user-friendly tracking tools, and personalised meal planning. Its seamless syncing with multiple devices empowers users to build sustainable health habits, demonstrating impactful software innovation in nutrition and wellness management.

Myprotein is recognised for its comprehensive range of innovative sports nutrition products that effectively support diverse health and fitness goals. Their commitment to quality, variety, and expert guidance sets a benchmark in wellness innovation, making them a leader in advancing performance and wellbeing through tailored nutrition solutions.

New Balance Athletic Shoe, Inc. demonstrates exceptional commitment to advancing sporting goods through innovative design and technology. Their focus on performance, comfort, and sustainability sets a benchmark in the industry, making them a deserving recipient of the Sporting Goods Innovation Award 2026.

Made Nature is recognised for its outstanding commitment to sustainable sportswear, offering eco-responsible apparel and equipment across diverse disciplines. Their dedication to environmental impact reduction and innovation in durable, high-performance products exemplifies leadership in promoting responsible sports consumption worldwide.

Nike’s unwavering commitment to innovation, athlete-centric design, and ethical leadership sets a benchmark in sporting goods. Their agility in embracing risk to drive progress and fostering a collaborative culture exemplifies excellence, making them a deserving recipient of the Sporting Goods Innovation Award 2026.

Oakley demonstrates exceptional innovation in apparel and fashion through its commitment to cutting-edge design and technology integration. The company consistently pushes boundaries, delivering products that blend functionality with style, setting new industry standards and enhancing consumer experience. This forward-thinking approach merits recognition in the Apparel and Fashion Innovation categ

Noom Inc. is recognised for pioneering a psychology-driven, personalised approach to weight loss, integrating advanced medication support with expert coaching and AI. Their innovative blend of behavioural science and technology delivers sustainable health outcomes, setting a new standard in wellness and fitness innovation.

PureGym’s innovative approach to accessible, flexible fitness combined with its commitment to employee development and wellbeing sets a new standard in health and wellness. Its rapid international growth and inclusive culture demonstrate a clear dedication to inspiring healthier communities globally.

Peloton is recognised for its comprehensive software platform that enhances data integration and operational oversight across the oil and energy sector. Its innovative solutions streamline workflows, improve data quality, and support asset integrity, driving efficiency and informed decision-making throughout the well data lifecycle.

Planet Fitness is recognised for its outstanding commitment to making health and wellness accessible through innovative approaches. Its focus on inclusive fitness environments and member-centric solutions exemplifies leadership in advancing wellbeing, setting a benchmark for the industry in 2026.

Salomon is recognised for its consistent commitment to advancing sporting goods through innovative design and technology. The company demonstrates a clear focus on enhancing athlete performance and user experience, setting industry standards that drive progress and inspire competitors worldwide. This dedication merits the Sporting Goods Innovation Award 2026.

Samsung is recognised for its pioneering advancements in electrical and electronic manufacturing, consistently delivering cutting-edge technology across diverse product lines. Their commitment to innovation and quality sets industry benchmarks, driving progress in smart devices and home appliances with exceptional design and functionality.

Quest Nutrition is recognised for its innovative range of protein-focused products that combine convenience with nutritional value. Their commitment to quality and diverse offerings supports active lifestyles, making significant contributions to health, wellness, and fitness innovation in the industry.

Snap Fitness 24/7 was selected for its commitment to accessible, community-focused fitness solutions. Their innovative approach to providing round-the-clock gym access and diverse classes supports wellness inclusivity, meeting modern lifestyle demands with convenience and engagement. This dedication exemplifies leadership in health and fitness innovation.

Reebok is recognised for its innovative approach to consumer goods, blending cutting-edge design with performance and style. Their commitment to evolving classic silhouettes alongside new technology-driven products demonstrates leadership in the sector, delivering both functional and fashionable solutions that resonate globally.

Skechers is recognised for its innovative retail approach that seamlessly integrates comfort-driven products with a supportive, inclusive culture. Their commitment to empowering teams across retail, corporate, and distribution channels fosters growth and customer connection, setting a new standard in retail innovation.

Snap Fitness 24/7 demonstrates outstanding commitment to accessible, community-focused fitness solutions. Their innovative approach to providing round-the-clock gym access and diverse classes supports wellness inclusivity, setting a high standard in health and fitness innovation. This dedication makes them a deserving recipient of the Health Wellness and Fitness Innovation Award 2026.

SoulCycle Inc. is recognised for its innovative approach to indoor cycling, combining high-intensity workouts with motivational coaching and community engagement. Their signature classes uniquely integrate physical and mental wellness, setting a new standard in health and fitness innovation.

Strava is recognised for its innovative integration of advanced tracking, detailed performance analytics, and a vibrant community platform. Its seamless blend of technology and social motivation sets a new standard in sports software, empowering millions worldwide to train smarter, connect meaningfully, and achieve their athletic goals.

Suunto’s commitment to blending iconic design with cutting-edge technology in sports and dive products exemplifies innovation in consumer electronics. Their focus on accessibility and user experience, alongside specialised devices for adventure and sports, sets a high standard, making them a deserving recipient of the Consumer Electronics Innovation Award 2026.

Technogym is recognised for its outstanding commitment to advancing health and wellness through innovative solutions. The company’s dedication to integrating technology with fitness promotes healthier lifestyles globally, setting a high standard in the industry and exemplifying true innovation in health and wellness.

Zwift revolutionises indoor cycling with an immersive app that combines personalised training, real-time competition, and extensive community engagement. Its seamless integration with smart trainers and innovative features delivers a compelling, adaptive fitness experience, setting a new standard in computer software innovation for athletic training.

Sweat stands out for its inclusive, female-focused approach to fitness, empowering millions globally with expert-led programmes and a supportive community. Its innovative platform offers diverse workouts and nutrition guidance, seamlessly fitting into varied lifestyles, making it a leader in health, wellness and fitness innovation.

The Gym Group is recognised for its innovative approach to accessible fitness, combining 24-hour availability, no-contract memberships, and a supportive community ethos. Their commitment to affordability, diverse classes, and member engagement sets a new standard in health and wellness innovation.

Thorne is recognised for its unwavering commitment to scientific rigour, clinical validation, and exceptional manufacturing standards. Their personalised, evidence-based approach to health supplements sets a new benchmark in wellness innovation, ensuring safe, effective products that empower consumers to optimise their health with confidence.

The North Face, a VF Company, demonstrates outstanding commitment to innovation in apparel and fashion. Their focus on sustainable materials, cutting-edge design, and functional performance sets new industry standards, making them a deserving recipient of the Apparel and Fashion Innovation Award 2026.

Therabody’s innovative range of wellness devices, combining advanced technology with user-centric design, sets a new standard in health and fitness recovery. Their commitment to enhancing physical and mental wellbeing through clinically supported solutions exemplifies outstanding innovation in the health, wellness, and fitness sector.

Under Armour is recognised for its consistent commitment to innovation in apparel, blending advanced materials with cutting-edge design to enhance athletic performance. Their forward-thinking approach and dedication to quality set new industry standards, making them a deserving recipient of the Apparel and Fashion Innovation Award 2026.

Tonal’s innovative smart home gym seamlessly integrates adaptive resistance technology with personalised training, delivering science-backed workouts and real-time guidance. Its ability to track progress and tailor programmes enhances user engagement and results, setting a new standard in health, wellness and fitness innovation.

WHOOP demonstrates exceptional innovation in health and fitness through its advanced, medical-grade wearable technology. Offering comprehensive, personalised insights into sleep, strain, recovery, and heart health, it empowers users to optimise performance and longevity. Its integration of real-time monitoring and expert-backed data sets a new standard in wellness innovation.

Under Armour is recognised for its consistent commitment to innovation in apparel, blending advanced materials and design to enhance athletic performance. Their forward-thinking approach sets new industry standards, demonstrating leadership in functional, stylish sportswear that meets evolving consumer needs.

Withings is recognised for its pioneering integration of clinical-grade health monitoring into user-friendly smart devices. Their innovative range, including advanced scales, hybrid smartwatches, and novel urine analysis tools, empowers personalised wellness and proactive health management, setting a new standard in health, wellness, and fitness innovation.

Aesop is recognised for its commitment to advancing cosmetic innovation through meticulous formulation and sustainable practices. The brand consistently delivers high-quality products that blend science and nature, setting new standards in skincare efficacy and ethical responsibility within the industry.

Virgin Active demonstrates exceptional innovation in health and wellness through its comprehensive offerings, including diverse fitness classes, personalised training, nutrition coaching, and integrated relaxation facilities. Its commitment to holistic wellbeing and member engagement sets a new standard in the industry, making it a deserving recipient of the Health Wellness and Fitness Innovation

Allbirds is recognised for its commitment to sustainable innovation in apparel and footwear, blending comfort with eco-conscious materials. Their continuous development of versatile, stylish collections demonstrates leadership in responsible fashion, setting new standards for environmental impact and consumer appeal.

Clif Bar & Company is recognised for its innovative approach to nutritious, organic snacks that energise diverse lifestyles. Their commitment to quality, sustainability, and community impact, alongside product innovation across multiple lines, exemplifies leadership in consumer goods innovation.

Dexcom is recognised for its pioneering continuous glucose monitoring technology that has transformed diabetes management globally. Their commitment to innovation, user-centred design, and improving health outcomes exemplifies excellence in medical device development, making them a deserving recipient of the Medical Device Innovation Award 2026.

BetterHelp.com is recognised for its accessible, affordable, and professional online mental health services. Its extensive network of licensed therapists and flexible communication options empower millions globally to seek support conveniently and effectively, demonstrating outstanding commitment to advancing mental health care.

Brooklinen is recognised for its commitment to premium materials, innovative product design, and exceptional customer experience. Their diverse range of luxury bedding, combined with a strong focus on quality and style, exemplifies retail innovation, setting new standards in online luxury home textiles.

Aveda is recognised for its commitment to advancing sustainable beauty through innovative formulations and eco-conscious practices. The company’s dedication to combining natural ingredients with cutting-edge technology sets a new standard in cosmetics innovation, aligning with evolving consumer values and industry trends.

Drunk Elephant is recognised for its commitment to biocompatible skincare, delivering effective, clean formulations that prioritise skin health. Their innovative approach to product development and consumer engagement sets a new standard in cosmetics, making them a deserving recipient of the Cosmetics Innovation Award 2026.

Eight’s Pod redefines sleep through intelligent temperature control, personalised comfort, and integrated wellness tracking. Its innovative dual-zone system and adaptive features address diverse needs, from snoring reduction to menopausal relief, delivering clinically proven improvements. This holistic approach sets a new standard in consumer electronics innovation.

Huel is recognised for its pioneering plant-based nutrition solutions that combine convenience with sustainability. Its comprehensive range of vegan products delivers balanced, scientifically formulated meals that support health and environmental goals, setting a new standard in food and beverage innovation.

Hinge’s innovative use of a Nobel-Prize-winning algorithm and dedicated research team advances meaningful connections in online dating. Their commitment to effective, science-driven matchmaking over addictive engagement sets a new standard in software innovation, making them a deserving recipient of the Computer Software Innovation Award 2026.

Johnson & Johnson is recognised for its unwavering commitment to advancing hospital and health care services through innovation, quality, and patient-centred solutions. Their leadership in improving health outcomes and supporting clinical excellence exemplifies the highest standards in the sector, making them a deserving recipient of this award.

Parachute was selected for its innovative approach to functional beverages, expertly blending natural flavours with high-quality CBD infusion. Their commitment to product excellence and consumer satisfaction sets a new standard in the food and beverage sector, demonstrating outstanding innovation and market impact.

Manduka was selected for its commitment to innovation in health and wellness through premium, eco-friendly yoga mats and gear. Their focus on quality, sustainability, and supporting practitioners at all levels exemplifies leadership in fitness innovation, enhancing the yoga experience worldwide with thoughtful design and durable products.

Medtronic is recognised for its pioneering advancements in medical device technology, delivering innovative solutions across diverse specialties. Their commitment to integrating digital health with cutting-edge devices enhances patient outcomes and sets new standards in healthcare innovation globally.

Philips is recognised for its transformative leadership in health technology, driven by a clear purpose to improve global health and well-being. Their commitment to meaningful innovation, sustainable impact, and expanding access to care exemplifies excellence in hospital and healthcare services.

Patagonia is recognised for its commitment to seamless customer engagement across diverse regions, demonstrating innovation in retail communication and service accessibility. Their proactive approach to overcoming operational challenges ensures a reliable, customer-focused experience, setting a high standard in retail innovation.

Family Central has demonstrated outstanding innovation in internet services, delivering user-centric solutions that enhance connectivity and engagement. Their commitment to advancing digital experiences with reliable, forward-thinking technology sets a new standard in the industry, making them a deserving recipient of the Internet Innovation Award 2026.

Persona’s innovative use of a medically developed algorithm to deliver personalised vitamin plans ensures safe, effective supplementation tailored to individual health needs. Their commitment to integrating drug-nutrient interactions and expert oversight exemplifies excellence in health and wellness innovation.

ResMed is recognised for its outstanding contributions to medical device innovation, demonstrating consistent advancement in respiratory care technology. Their commitment to improving patient outcomes through cutting-edge solutions exemplifies leadership and excellence in the medical device sector.

SlimFast is recognised for its innovative approach to weight management, combining scientifically backed meal replacements with accessible, enjoyable products. Their commitment to supporting sustainable lifestyle changes through practical, high-protein options demonstrates leadership in consumer goods innovation.

Vuori, Inc. is recognised for its innovative approach to performance apparel, blending technical excellence with comfort and sustainability. Their commitment to durable, high-quality activewear that supports diverse athletic needs exemplifies leadership in fashion innovation, setting new standards in both design and environmental responsibility.

Ritual sets a new benchmark in health innovation through rigorous clinical validation, transparent sourcing, and a commitment to efficacy. Their traceable supply chain and focus on women’s wellness, supported by expert leadership, demonstrate outstanding dedication to advancing health and wellness standards globally.

Talkspace is recognised for its comprehensive, accessible mental health services, including therapy and medication management. Its wide coverage with major insurers and specialised programmes for diverse populations demonstrate a strong commitment to inclusive, quality care, making it a leader in advancing mental health support globally.

BetterMe was selected for its innovative, personalised approach to holistic wellness, offering accessible fitness programmes and nutrition management. Its user-friendly platform effectively supports diverse health needs, demonstrating excellence in promoting sustainable, inclusive wellness solutions.

CentrX excels in delivering immersive experiential learning that equips leaders with vital skills for today’s dynamic business environment. Their innovative simulations foster rapid skill acquisition and sustained growth, supported by strong client partnerships and a clear commitment to collaboration and continuous development.

Gympass has been recognised for its comprehensive Wellhub platform, delivering accessible, flexible wellness solutions that integrate fitness, mindfulness, nutrition, and sleep. Its scalable model supports diverse employee needs, fostering healthier workforces and demonstrating impactful innovation in corporate health and wellness.

LetsGetChecked is recognised for its innovative, patient-centred approach, delivering accessible home testing, telehealth, and pharmacy services. Their comprehensive solutions empower early detection and proactive health management, improving outcomes across diverse populations with proven reliability and exceptional patient satisfaction.

Onnit is recognised for its innovative approach to health and wellness, seamlessly integrating cognitive and physical optimisation through scientifically formulated supplements. Their commitment to enhancing mental focus, endurance, and overall well-being exemplifies excellence in advancing holistic fitness solutions.

Grenade® stands out for its innovative approach to performance nutrition, delivering high-protein products that combine effective formulation with exceptional flavour authenticity. Their commitment to quality and customer engagement through diverse offerings and loyalty incentives demonstrates leadership in health, wellness, and fitness innovation.

REDCON1 is recognised for its rapid growth and innovative approach in sports supplements, delivering diverse, high-quality products that enhance athletic performance and wellness. Their commitment to flavour innovation and broad market reach exemplifies leadership in health, wellness and fitness innovation.

PEScience was selected for its commitment to science-backed health and wellness products, rigorous third-party testing, and innovative offerings that enhance fitness and nutrition. Their focus on quality, flavour, and efficacy exemplifies excellence in health innovation, setting a high standard within the wellness industry.

Wellhub was selected for its comprehensive, flexible wellness platform that integrates fitness, mindfulness, nutrition, and sleep options into one accessible subscription. Its scalable model supports rapid deployment and employee engagement, demonstrating clear value in promoting holistic health and wellbeing within diverse corporate environments.

Symprove Ltd was selected for its innovative liquid probiotic supplement, backed by 40 years of research. Its unique formulation ensures live bacteria reach the gut effectively, supporting microbiome health. The company’s commitment to quality, customer trust, and accessible wellness solutions exemplifies leadership in health and fitness innovation.