Service On New Grounds: Leading North Asia’s Accounting Transformation

March 19, 2026

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5 min read

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Celebrating Excellence in Accounting Across North Asia

Service On New Grounds, widely known as SONG, has been recognised as the Best Accounting Business of the Year – China at the Finance World Review 2026 Awards. This distinction highlights the firm’s longstanding commitment to regulatory clarity, cross-border financial expertise, and pragmatic advisory work across China, Hong Kong, and Japan. With more than two decades of regional experience, SONG continues to redefine how companies strengthen their tax, accounting, and compliance structures in an increasingly automated and enforcement-driven environment.

A Regional Leader Built on Practical Insight

The firm has built its reputation on world-class ethics, professional integrity, and a grounded understanding of how regulatory systems operate in practice. Its operations span Shanghai, Hong Kong, and Paris, supported by extensive on-the-ground experience working directly with regional tax authorities. This allows SONG to offer clients not just an interpretation of regulations but a clear view into how those regulations are enforced.

SONG’s service portfolio includes regulatory affairs, accounting, finance, tax, and financial advisory solutions, all designed to meet the needs of businesses navigating the complexities of North Asian markets. Its pragmatic method ensures that companies entering or expanding within China, Hong Kong, or Japan receive guidance tailored to local realities instead of assumptions based on Western regulatory frameworks.

Building Stronger Tax and Operational Foundations

As financial systems across Asia move further into digitalisation, companies face sharper scrutiny around VAT documentation, reporting accuracy, and internal control safeguards. SONG’s approach always begins with establishing a full understanding of a client’s current tax position. This may involve reviewing historical filings, identifying documentation gaps, or mapping out process weaknesses exposed by new automated enforcement systems.

Once the baseline is set, SONG collaborates with management teams to repair weak points and align operational and accounting structures with current regulatory expectations. For businesses undergoing restructuring or cross-border entity alignment, the firm pays close attention to tax implications at every stage, ensuring group structures remain efficient while compliant.

Supporting Cross-Border Growth

SONG’s work increasingly supports European businesses expanding their Asia-Pacific footprint. Hong Kong and Singapore remain critical gateways for regional treasury functions and structuring activities, and SONG’s insight helps companies establish strong, compliant tax foundations from the outset.

With its experience and deep practical knowledge, the firm helps organisations harmonise reporting standards across China, Hong Kong, and Japan, ensuring operational resilience as they scale. SONG’s goal is to help clients maintain momentum without exposing themselves to unexpected compliance risks.

A Pragmatic Edge in Competitive Markets

North Asia’s accounting and regulatory landscape is heavily influenced by large global firms, yet SONG continues to stand out by positioning itself between regulators and clients. Its advisory model is grounded in practical, step-by-step assessments and sustained engagement. This enables SONG to anticipate how regulatory bodies may interpret rules, helping clients prepare responses and maintain compliance confidence.

From tax advisory to auditing, financial reporting, regulatory guidance, corporate management support, M&A facilitation, and forensic accounting, SONG ensures each engagement is handled with precision and a deep understanding of regional enforcement dynamics.

Why SONG Continues to Lead

SONG’s recognition at the Finance World Review 2026 Awards reflects the strength of its regional insight, client-first methodology, and ability to operate effectively in complex cross-border environments.

Key strengths include:

More than 20 years of hands-on experience across China, Hong Kong, and Japan.
A pragmatic, compliance-driven approach that adapts to evolving regulations.
Deep understanding of local enforcement expectations.
Full-spectrum services covering tax, accounting, compliance, financial advisory, and restructuring support.
Access to international networks supporting globalisation and multinational operations.

As the regulatory environment continues to tighten and digital enforcement accelerates, SONG remains a trusted partner for business leaders seeking clarity, control, and confidence across their North Asian operations.