Holding BePrime wins Global 100 – 2026 for International Growth and Cross-Border Expansion

August 11, 2026

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5 min read

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Holding BePrime (HBP) has been named a Global 100 – 2026 winner in the category of International Growth / Cross-Border Expansion, recognised for building a practical, on-the-ground model that connects Brazil and the United States with speed, consistency and end-to-end accountability. Rather than treating internationalisation as a branding exercise, HBP’s approach is rooted in local presence, operational discipline and a clear belief that cross-border execution succeeds when cultural understanding and reliable delivery travel together.

From Brazilian expertise to a scalable cross-border platform

HBP’s growth story is closely tied to the leadership of Fernando Nunes, who has translated more than three decades of industry experience into a scalable and integrated business ecosystem. The group’s guiding idea is simple: complex brand experiences, corporate programmes and hospitality projects are easier to deliver when specialist capabilities operate as one coordinated platform—without losing the agility and local insight that make those specialist teams valuable in the first place.

That strategy has shaped HBP’s international expansion into the United States, with operations established in Austin, Texas and Orlando, Florida, alongside its strong base in Brazil. The result is a cross-border operating model designed to support organisations that need consistency across markets while still benefiting from local expertise on both sides.

A one-stop-shop ecosystem built for accountability

HBP differentiates itself through an integrated network of specialist businesses that can work independently or together as one. For clients, that means fewer handoffs, clearer ownership and a streamlined path from strategy to delivery—especially valuable when projects span geographies, vendors and timelines.

Specialist companies within the HBP ecosystem

#BEPRIME Live Marketing Agency: live marketing, brand activations, content and corporate events.
PGS / Prime Global Services: international events, logistics, hospitality and concierge services.
PrimeXP: incentive travel, premium sports experiences and official Formula 1 Experiences partner.
Prime Sports Travel: logistics and travel solutions for teams and sporting competitions.
COZ: event catering, food services and culinary experiences.
Setup Design: scenography, special projects and productions, branded environments, design and tailor-made projects.
Let’s Play: Gen Z, gaming, esports, influencers and community engagement.
Prime House: exclusive owned event venues for meetings, activations and corporate hospitality.

In an industry where fragmentation can lead to delays, budget pressure and inconsistent standards, HBP positions its ecosystem as a solution: a single strategic partner coordinating the moving parts while specialist teams maintain craft-level focus in their disciplines.

International growth anchored in local presence

A defining element of HBP’s cross-border expansion is its commitment to being present where projects happen. The group’s operational footprint in São Paulo, Austin and Orlando supports teams that need to plan, manage and deliver programmes across the Americas with fewer operational gaps.

HBP also consolidated eight specialist companies within a new headquarters in São Paulo, designed to strengthen collaboration, integration and operational efficiency. Bringing these teams together under one roof supports faster decision-making and clearer alignment—two ingredients that matter when projects require coordination across markets and time zones.

Momentum in 2026 and a growing international profile

HBP reports that in the first half of 2026 the group achieved year-on-year growth, reflecting demand for integrated cross-border delivery. It has also expanded capabilities in premium sports, hospitality and travel experiences connected to major international properties and competitions, including Formula 1, the NBA, NFL, NASCAR and MotoGP.

Complementing that momentum, Fernando Nunes has joined the Forbes Agency Council, underscoring the international relevance of his leadership as the group continues to scale its platform across borders.

For clients and partners, HBP’s track record includes experience delivering events, activations and experiences across a wide geographic footprint, supported by an extensive global partner network. The business emphasises that its mission is not merely to “produce,” but to coordinate: aligning creative, logistics, hospitality and operational execution so brands can move confidently between markets.

What cross-border clients need—and how HBP responds

Organisations planning programmes across Brazil and the United States often face predictable challenges: varying vendor standards, differences in local regulations and labour practices, language and cultural nuance, travel logistics, and the complexity of maintaining brand consistency across locations. HBP’s model is designed to reduce that friction by providing one point of accountability while deploying local teams who understand each environment.

Where HBP’s integrated model can add value

Cross-border coordination between Brazilian and US teams, suppliers and venues.
End-to-end delivery across creative development, production, hospitality, travel and logistics.
Consistency of standards across markets while preserving local agility.
Specialist depth in areas such as scenography, catering and community engagement.
Premium sports and hospitality experience for incentive and high-touch programmes.

In practice, this means clients can approach HBP for complex, multi-market projects without needing to assemble and manage a patchwork of agencies and vendors themselves—an advantage for global brands, corporate leaders, sports organisations, agencies, and destination and hospitality partners.

A broader takeaway: international expansion is built, not exported

HBP’s Global 100 – 2026 recognition speaks to a broader lesson for companies pursuing international growth: sustainable expansion requires more than exporting a name. It requires local presence, cultural understanding, trusted relationships and consistent operational delivery. By combining Brazilian creativity and specialist capability with an operational footprint in the United States, HBP offers a case study in how to scale across borders while protecting the local expertise that drives quality.

For organisations looking to create memorable experiences across the Americas—without sacrificing consistency—Holding BePrime’s integrated, one-stop-shop platform presents a clear proposition: a single partner that can connect strategy to execution, and creative vision to reliable delivery, across Brazil and the United States.