Dreyfus law firm in Paris named 2026 Trademark Law Firm of the year in France

Dreyfus & Associés has been named Trademark Law Firm of the year in France at the Global 100 Awards 2026. The distinction recognizes the firm’s experience in trademark law, international portfolio management, digital enforcement, and strategic brand protection.

The award also reflects the leadership of Nathalie Dreyfus, founder and managing partner of Dreyfus & Associés. Nathalie Dreyfus is a French and European Industrial Property Attorney, a court-appointed expert before the French Cour de cassation and the Paris Court of Appeal, and an accredited expert with the WIPO Arbitration and Mediation Center and the Forum.

For Dreyfus & Associés, trademark protection is not limited to filing applications or maintaining registrations. A trademark is a business asset that must be selected, protected, monitored, enforced, and developed in line with the company’s commercial objectives.

A comprehensive trademark practice

Dreyfus & Associés advises clients throughout the entire lifecycle of their brands, from initial clearance and filing through international expansion, portfolio management, enforcement, and dispute resolution.

The firm assists with trademark searches, filing and prosecution, opposition and cancellation proceedings, portfolio management, licensing, audits, valuation, anti-counterfeiting, litigation, domain name disputes, and online enforcement.

This integrated approach is increasingly important because trademark risks rarely remain confined to a single legal or commercial channel. An infringement may begin with a domain name, appear on a marketplace, spread through social media, and ultimately require administrative or judicial action.

By addressing these issues as part of a coordinated strategy, Dreyfus & Associés helps clients preserve the distinctiveness, enforceability, and commercial value of their brands.

Trademark law and digital brand enforcement

A defining feature of the firm’s practice is its experience at the intersection of trademark law, domain names, and digital enforcement.

Dreyfus & Associés advises brand owners on cybersquatting, phishing, online impersonation, fraudulent websites, unauthorized marketplace listings, misleading social media accounts, and other forms of digital infringement.

The firm also has substantial experience in domain name dispute proceedings, including cases brought under the Uniform Domain Name Dispute Resolution Policy and other national and international dispute resolution procedures.

This experience allows the firm to assess online infringement as part of a broader legal and commercial strategy. Depending on the circumstances, the appropriate response may include a platform takedown, registrar or hosting provider action, cease-and-desist correspondence, domain name recovery proceedings, negotiation, or litigation.

The firm also monitors developments involving artificial intelligence, blockchain, NFTs, Web3, and other emerging technologies that may affect the creation, use, and enforcement of intellectual property rights.

Technology supporting legal judgment

Dreyfus & Associés has developed IPweb®, its proprietary intellectual property management platform, to provide clients with greater visibility over their portfolios and ongoing matters.

IPweb® enables clients to centralize information, monitor deadlines and actions, review portfolio data, and coordinate matters across jurisdictions.

The platform is designed to support, rather than replace, legal analysis. Technology improves access to information and operational efficiency, while the firm’s attorneys and legal professionals remain responsible for defining and implementing the appropriate strategy.

Each matter is assessed in light of the client’s business model, markets, competitive environment, risk exposure, and international development plans.

International coordination through a single point of contact

Trademark protection must often be considered internationally from the outset. Online sales, distributors, social media, and digital advertising can expose a brand to multiple markets shortly after launch.

Dreyfus & Associés works with a network of more than 250 correspondents in over 90 countries. This network enables the firm to coordinate trademark filing, prosecution, portfolio management, and enforcement matters across jurisdictions while remaining the client’s primary point of contact.

The firm’s role extends beyond securing registrations. It advises clients on where protection is commercially justified, how rights should be structured, which filings should be prioritized, and when enforcement is necessary and proportionate.

The objective is to build a portfolio that supports the client’s business strategy, rather than accumulating rights without a defined commercial purpose.

Strategic advice for start-ups, growing companies, and international groups

Dreyfus & Associés advises entrepreneurs, start-ups, growth-stage companies, established businesses, and international groups.

For emerging companies, trademark decisions made at an early stage can have significant long-term consequences. An inadequate clearance search, an overly narrow filing strategy, or delayed international protection may result in rebranding costs, investor concerns, obstacles to market entry, or future disputes.

The firm’s Pack Start-Up offering is intended to help new businesses establish appropriate intellectual property foundations from the beginning.

For companies managing larger portfolios, Dreyfus & Associés provides strategic advice on international filing programs, portfolio rationalization, licensing, audits, valuation, enforcement, and digital brand protection.

In each case, the firm’s approach is based on the same principle: intellectual property strategy should support the client’s broader commercial objectives.

Recognized experience in trademark and intellectual property law

The Global 100 Awards 2026 distinction adds to the recognition received by Dreyfus & Associés and its practitioners from leading intellectual property and legal directories, including WTR 1000, IP STARS, The Legal 500, and Décideurs.

Nathalie Dreyfus has also been recognized as a Trade Mark Star by IP STARS, reflecting her experience in trademark law, domain name disputes, and digital intellectual property matters.

The firm has handled more than 9,000 intellectual property matters. This experience supports both the legal analysis and the operational processes required to manage complex portfolios and enforcement programs efficiently.

At the same time, Dreyfus & Associés maintains the direct involvement and responsiveness expected from a specialized intellectual property firm.

Proactive protection in a changing digital environment

The channels through which brands are promoted and infringed continue to evolve.

Marketplaces, social media platforms, domain names, mobile applications, artificial intelligence tools, and other digital services create substantial commercial opportunities. They also increase the speed, scale, and geographic reach of infringement.

Effective brand protection therefore requires more than a reactive response to individual incidents. It requires ongoing monitoring, clear escalation procedures, coordinated enforcement, and an understanding of how legal action will affect the client’s broader business interests.

Dreyfus & Associés helps clients identify risks at an early stage and determine the most effective response. That response may involve administrative proceedings, domain name recovery, online takedowns, negotiated resolutions, or litigation.

The firm’s combined experience in trademark law, domain names, and digital enforcement enables it to provide a consistent strategy across these different channels.

Intellectual property as a source of business value

The 2026 Trademark Law Firm of the Year in France award reflects the approach that has guided Dreyfus & Associés since its creation: intellectual property should be managed as a strategic business asset.

A well-structured trademark portfolio can support market entry, international expansion, licensing, partnerships, investment, corporate transactions, and long-term brand value. Effective enforcement can preserve consumer trust, prevent dilution, and protect a company’s competitive position.

The role of intellectual property counsel is therefore not merely to register rights. It is to help clients create, protect, enforce, and derive value from those rights.

Through its combination of specialized legal expertise, international coordination, proprietary technology, and experience in digital brand protection, Dreyfus & Associés provides clients with a comprehensive approach to trademark and intellectual property strategy.

The Global 100 Awards 2026 recognition confirms the firm’s position as a trusted adviser to businesses seeking to protect their brands, manage international portfolios, and address emerging legal and digital risks.

Dreyfus & Associés
Intellectual property, digital strategy, and brand protection

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