Dreyfus & Associés: Elevating Global Intellectual Property Strategy in a Digital-First Economy

December 23, 2025

•

5 min read

Share this post

Celebrating Global Excellence in Intellectual Property Strategy

Dreyfus & Associés, a leading French intellectual property firm founded in 2004, has been recognised with the Global 100 – 2026 award for its distinguished contribution to the global intellectual property landscape. Known for its deep expertise in intellectual property, digital, and technology law, the firm has built an international reputation for precision, strategic insight, and its forward-thinking approach to brand protection.

A Legacy of Expertise and Leadership

The firm was created by Nathalie Dreyfus, a French and European Trademark Attorney and the first female Judicial Expert in trademarks appointed by the French Cour de Cassation. Her vision, rooted in over two decades of experience, has transformed Dreyfus & Associés into a trusted authority for businesses seeking intellectual property guidance in an increasingly complex digital economy.

Under her leadership, the firm blends legal excellence with innovation, supported by a global network of specialised partners spanning key markets such as the United States, the United Kingdom, China, Germany, and Japan. This international reach enables Dreyfus & Associés to provide coordinated, cross-border IP strategies that align with the needs of today’s globalised business environment.

Intellectual Property as a Strategic Business Asset

One of the cornerstone philosophies of the firm is that intellectual property is far more than a legal safeguard — it is a strategic investment that fuels business growth. Whether a company aims to expand internationally, enhance brand value, or protect digital assets, a well-structured IP portfolio is critical to long-term success.

Dreyfus & Associés helps clients anticipate risks and opportunities by positioning IP management as a central pillar of corporate strategy. This is especially vital today, as trademarks, domain names, and digital identity play a defining role in brand reputation, consumer trust, and competitive advantage.

Comprehensive Expertise Across Intellectual Property and Digital Law

The firm offers a wide range of services addressing every dimension of intellectual property and emerging technologies. Its areas of expertise include:

Trademark protection and enforcement
Designs, models, patents, and other distinct signs
Copyright and software rights
Domain name law and dispute resolution
Online brand protection and digital identity defence
Compliance, cybersecurity, and Web3 legal frameworks
Contracts related to intellectual property, technology, and digital operations

With a strong emphasis on innovation, the firm also supports clients entering new digital territories, including blockchain applications, NFTs, and Web3-related assets. Their expertise ensures that businesses can navigate the legal implications of emerging technologies with confidence.

Strength in Global Enforcement and Online Protection

Dreyfus & Associés handles complex, high-stakes trademark disputes across multiple jurisdictions. The team regularly manages UDRP actions, cross-border conflicts, and large-scale online enforcement projects, making the firm a trusted partner for multinational brands. Their proactive monitoring solutions identify and neutralise threats such as counterfeiting, online fraud, and domain squatters before they escalate.

This approach not only protects brand integrity but also preserves customer trust and mitigates financial and reputational risks—key considerations for companies operating in fast-moving digital markets.

Industry Expertise Across Diverse Sectors

The firm’s client base spans a wide array of industries, from aerospace and technology to fashion, food, and chemicals. This diversity strengthens the team’s ability to anticipate sector-specific challenges and create tailored IP strategies that align with commercial goals.

Whether supporting startups, SMEs, large corporations, or fellow legal professionals, Dreyfus & Associés aims to serve as a long-term strategic partner capable of guiding decision-makers through both legal complexities and business transformations.

Innovative Tools and Client-Centric Solutions

The firm continually invests in digital tools to make intellectual property management more accessible and efficient. Its IPWeb platform offers clients a streamlined overview of their entire IP portfolio, consolidating key information and supporting better decision-making.

Additional solutions such as startup-focused packages and AI-driven trademark similarity analyses help organisations at all stages protect their innovation and brand assets.

A Commitment to Thought Leadership and Ethical Practice

Dreyfus & Associés actively contributes to global conversations surrounding intellectual property, technology, and digital governance. Through publications, webinars, and participation in international networks, the firm remains at the forefront of emerging issues such as platform liability, data protection, and new IP challenges posed by digital transformation.

Their work is anchored in ethical, responsible, and sustainable legal practice—values that shape every aspect of the firm’s client relationships and strategic advice.

Looking Forward: A Trusted Partner for the Digital Era

As businesses navigate the complexities of globalisation, digital evolution, and technological disruption, the importance of strong intellectual property strategies continues to grow. With its international outlook, sector expertise, and commitment to innovation, Dreyfus & Associés stands as a trusted guide for organisations seeking long-term protection and strategic growth.